About the company

About:
nasher miles Private Limited is an unlisted private company incorporated on 15 February, 1990. It is classified as a private limited company and is located in Mumbai City, Maharashtra. It's authorized share capital is INR 1.65 cr and the total paid-up capital is INR 88.72 lac.

nasher miles Private Limited's operating revenues range is INR 100 cr - 500 cr for the financial year ending on 31 March, 2023. It's EBITDA has increased by 381.80 % over the previous year. At the same time, it's book networth has increased by 34.13 %.

Description: 
The company is a manufacturer of trolley luggage bags products such as backpacks, hard and soft sided luggage trolleys, travel accessories.

Category: 
Manufacturer & Seller

Overview:

• Company Size: 11-50 employee (12 sales, 13 marketeers, 4 HR's, 16 operational roles people)
• Funding Raised: 3 crores received at a valuation of 200 crores in an angel round
• Gross Merchandise Value:
• Industry domain: Travel luggage & accessories
• Growing stage

​COMPANY NETWORK - NASHER MILES PRIVATE LIMITED

Ideal Customer Profile

ICP I- Corporate Travellers (for work)

ICP II- Leisure Travellers (digital nomads)

Total Addressable Market (TAM):

The global luggage market was valued at $38.8 billion in 2023, and is projected to reach $101 billion by 2035, growing at a CAGR of 8.3% from 2024 to 2035.

Source: https://www.alliedmarketresearch.com/luggage-market-A09432

Serviceable Available Market (SAM):

The Indian luggage market was valued at $1.5 billion.

Source: https://www.alliedmarketresearch.com/luggage-market-A09432

Serviceable Obtainable Market (SOM):

Total market share in India: 5%

Therefore, SOM= 0.5 X $1.5 billion= $75 million​

Therefore,

TAM: $38.8 billion (Global market size)

SAM: $1.5 billion (Indian market size)
SOM: $75 million (5% of the Indian market size)

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​Key Takeaways:

• By type, the travel luggage segment was the highest revenue contributor to the market in 2023. 
• By form, the traditional luggage segment was the largest segment in the global luggage market during the forecast period.
• By material type, the soft luggage segment was the largest segment in 2023.
• By distribution channel, offline segment was the largest segment in 2023. 
• Region-wise, Asia-Pacific was the highest revenue contributor in 2023. 

Marketing Pitch

Your travel sidekick- You are the hero of your travel and like batman everyone needs a robin. We will be your robin. You focus on the content, the adventures, and we will keep your luggage safe.

Thats it as simple as that.. you focus on the travel, the adventure, the content, and the creation..No woes on the luggage!

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Also perfect selfie partner for your travels - sleek designs and aesthetic colours

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Acquisition Channels:

Product Integration

I have targeted MakeMyTrip for Product Integration.
Since our ICP would be highly frequent on booking flight/train/bus tickets and would have a high interaction rate with MMT,

• We can run offers exclusive to travel bundles where customers booking flights or holidays through MakeMyTrip can add nasher miles luggage at a discounted price.
  Benefit: Increases the average order value for MakeMyTrip and drives sales for nasher miles.

Other potential ideas can be as followed:

• Allow MakeMyTrip loyalty members to redeem their points for Nasher Miles products. Integrate Nasher Miles products into the MakeMyTrip rewards catalog, offering items like luggage, backpacks, and travel accessories.
  Benefit: Adds value to MakeMyTrip's loyalty program and introduces Nasher Miles to a loyal customer base.

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• Provide customers with the option to purchase a travel accessory kit from nasher miles when booking a trip on MakeMyTrip. The kit could include items like luggage tags, neck pillows, and travel pouches.We would highlight the accessory kit as an add-on option during the booking process on MakeMyTrip and gets delivered to you at the specific check-in counter of the flight you have booked.
  Benefit: Enhances the travel experience for customers while boosting nasher miles' sales of smaller accessories.

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Referral

Why would people refer nasher miles?

The key motivator for our customers to refer to our brand is our unique value proposition. nasher miles isn’t just about travel bags; it’s about a lifestyle of adventure and style, inspired by global hotspots like Vegas, Istanbul, and Paris. The extensive range of over 100 designs ensures that there's something for everyone, making it a delight for the customers to share with others.

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In discussions about nasher miles, I saw our customers highlighting several brag-worthy points:

• The unique, modern designs of the luggage that aren't just functional but also fashionable, reflecting the spirit of iconic travel destinations.
• The durability and affordability of the products, making stylish travel accessible to a broader audience.
• The attractive rewards program, which enhances the post-purchase experience by offering tangible rewards for both referrer and referee, thereby reinforcing the value of the brand with each referral
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Referral Program Structure Using "n miles"

What are n miles?

n miles are a reward currency exclusive to nasher miles customers. These miles are valid for 180 days from the date of issuance and can be used to purchase new products from nasher miles at a conversion rate of 10 n miles = ₹1. Additionally, n miles can be redeemed for gift cards from partner companies such as MakeMyTrip (MMT) others, enhancing their utility and appeal.

Initial Referral Incentives

• Referrer (Existing Customer): Earn 1,500 "n miles" for each successful referral.
• Referee (New Customer): Get a 10% discount on their first purchase using a referral code.

Tiered Rewards System

This revised system uses N Miles as the currency for rewards, enhancing the travel theme:

• Bronze Tier (1 - 5 referrals):
• • Referrer: Earn 1,500 "n miles" per referral.
  • Additional Reward: After 5 successful referrals, receive an extra 10,000 "n miles".
• Silver Tier (6 - 20 referrals):
• • Referrer: Earn 2,000 "n miles" per referral.
  • Additional Reward: After the 20th referral, earn a premium travel kit (including a travel pillow, eye mask, etc.)
• Gold Tier (21 - 50 referrals):
• • Referrer: Earn 4,000 "n miles" per referral.
  • Additional Reward: After the 50th referral, Receive a high-quality, durable backpack, ideal for international travel 
• Platinum Tier (51+ referrals):
• • Referrer: Earn 6,000 "n miles" per referral.
  • Grand Reward: Top 3 referrers every quarter will get a sponsored trip to Bali, including flight vouchers worth up to ₹75,000 and accommodations for 3 nights

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Refer & Earn section, dashboard and "how to" screens as seen by customers

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When a user clicks on 'To learn more about what are n miles and the referral program, click here,' they are directed to the following screen -

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When a user clicks on 'Redeem n miles,' they are directed to the following screen -

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How will the users discover the Referral programme? ​

Discovery Channels and Methods:

1. Website:
2. • Dedicated Referral Section:
   • • Location: Prominently placed in the navigation menu on the homepage.
     • Content: A comprehensive page detailing how the referral program works, the benefits, and a dashboard for users to track their referrals, rewards, and standings.
     • Call to Action: "Invite Friends Now" button leading to sharing options.
     • Educational Content: FAQs, how-to guides, and testimonials from users who have benefited from the program.
3. Emails:
4. • Automated Referral Emails:
   • • Subject Line: “Invite Friends and Earn Rewards with Nasher Miles!”
     • Content: Personalized messages that allow users to add a personal touch when inviting friends. The email will include their unique referral link, an overview of the referral benefits, and easy-to-follow steps to share the referral.
     • Example: "Hello Adventurer! Share the spirit of travel with Nasher Miles. Invite your friends to discover our stylish and durable travel gear. They get 10% off their first purchase, and you earn exclusive N Miles for each successful referral. Start spreading the joy of travel and rewards today!"
5. WhatsApp:
6. • Direct Referral Messages:
   • • Message Template: A pre-crafted message that users can personalize and send directly to their contacts, including their unique referral link.
     • Hey! Nasher Miles has an awesome Referral Program. Share your unique link [link] with friends, and they get 10% off their first purchase. You earn N Miles for every successful referral. Join the fun and start referring now!
7. Flow-Based Website Prompts:

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1. • Stage 1: Post-Order Placement Prompt:
   • • Trigger: After a user completes a purchase.
     • Prompt Message: "Oops! Did you know you could have earned 1500 N miles by referring a friend before placing your order? Start earning now by sharing the love for Nasher Miles with your friends and earn N miles for every successful referral."
   • Stage 2: After Delivery Reminder:
   • Trigger: After order delivery confirmation.
   • Prompt Message: "Missed out on earning extra N miles? Don't worry, there's still time! Refer your friends to Nasher Miles and earn N miles for every successful referral. Share the love and start earning more now!"
   • Stage 3: Referral Page Prompt:
   • • Trigger: When users visit the referral program page.
     • Prompt Message: "Time is ticking! Don't miss out on earning N miles. Share Nasher Miles with your friends and earn rewards for every successful referral. Start spreading the love and watch your miles grow before it's too late!"

Content Loop

1. Awareness Phase:
   - Brand-Generated Content:

• • Platforms: Instagram, YouTube, snapchat, Twitter
  • High-quality visual and video content showcasing nasher miles products in various travel destinations.
  • Sharing behind-the-scenes stories of product development, highlighting the inspiration from global hotspots like Vegas, Istanbul, and Paris with their thematic bags!
• Influencer Collaborations:
• • Platforms: Instagram, YouTube, TikTok, Blogs.
  • We will partner with travel influencers and bloggers by sponsoring their trips and providing them with nasher miles luggage to showcase in their travel contents throughout by creating unboxing videos, travel vlogs, and packing tutorials featuring the products.
  • Use hashtags like #TravelWithNasherMiles

2. Engagement Phase:

• User-Generated Content (UGC) Contests
• Interactive Social Media Posts:
• Customer Spotlights:

Examples - 

Airport Look Campaign:

• Platforms: Instagram, snapchat, Twitter
• Encourage customers to share photos of their "Airport Look" with nasher miles luggage on social media.
• Use hashtags like #FlyWithNasherMiles and #NasherMilesAirportLook.
• Offer exciting rewards such as travel accessories, discount coupons, or free luggage for the best looks.

Travel Journey Campaign:

• Platforms: Instagram, Facebook, Twitter, Pinterest.
• Ask users to share photos of different places they have traveled to with their Nasher Miles luggage.
• Create a dedicated hashtag like #NasherMilesAroundTheWorld.
• Feature selected photos on Nasher Miles' official social media channels and website.

3. Conversion Phase

Convert engaged users into loyal customers.

• Special Promotions:
• • Platforms: Email Marketing, Instagram, Whatsapp
  • Offer limited-time discounts and special promotions to customers who participate in UGC campaigns.
  • Provide exclusive deals for newsletter subscribers and social media followers.

4. Loyalty Phase

Goal: Retain customers and encourage repeat purchases.

Tactics:

• Exclusive Previews and Launches:
• • Platforms: Email Marketing, Instagram, Twitter, YouTube.
  • Loyal customers get early access to new product launches and exclusive designs.
  • We will host online and offline events to unveil new collections, inviting top customers and brand advocates
  • A brand ambassador program where enthusiastic customers can earn rewards for promoting.
  • Provide ambassadors with exclusive perks, such as early access to new products and special event invitations

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